Comments on: Facebook Marketing Experiment: Exponential Profit Machine?

By: Chris Webb

Chris Webb — Sun, 23 May 2010 12:25:32 +0000

This is great stuff (just found it). Seriously. I’m literally about to start piling money in Facebook Ads so this gives a good idea of what might happen.

By: Alex Frakking

Alex Frakking — Sat, 05 Dec 2009 16:50:39 +0000

Hi Rob thanks for your comment. I agree it’s expensive to acquire fans if the action/conversion rate is low and if you are targeting a lucrative psychographic.

The idea is to make no offer other than frequent bits of entertaining content. For example if you target members who like “cats” for your “I love cats” page, and post a funny new cat picture every day (like lolcats) with the full image on your site. This would not be regarded as spam and you’d have a high click-through from the thumbnail. Then you advertise on your site. You also benefit from external FB links opening in new windows, so ads can be clicked without interrupting the user’s “browse flow”.

By: Rob

Rob — Thu, 03 Dec 2009 21:05:56 +0000

Damn your comment field is way too dark.

Can barely see the letters.

Anyways, dont agree with your calculations at all. It is much more expensive to acquire targeted fans, also ctr is much less and how do u want to monetize without having a good offer. People will leave the page cause they think of spam.

Send me an email, if u want to disucss it.

Trust me, i have a million fans page!!
Rob