Alex’s Notes

Facebook Marketing Experiment: Exponential Profit Machine?

Is it possible to start a self-reinforcing loop of Facebook advertising resulting in exponential revenue growth? Sure! Make a facebook page Promote it with Facebook ads > get fans Use page status updates to drive traffic to your site > monetize the landing page Invest the earnings in more Facebook ads > goto step 3 [...]

Spacial Diffusion of Facebook in the U.S.

This map is courtesy of Google Insights for Search and Inside Facebook (original screenshots with commentary). The geographical diffusion of an innovation is difficult to predict in itself, but its aggregate effect is captured by growth models like the logistics equation. This specific type of growth is classified as contagious diffusion. The graph indicates relative [...]

Is Canada Facebook-Saturated?

There’s no doubt about it: Canada loves Facebook. Toronto was the first city to break the one million user mark, and in some cities non-Facebook users are in the minority. Members have made their influence felt on both provincial and national level politics, prompting government to treat Facebook as a serious political tool. This article [...]

Website Traffic Modeling – Part 1 – Introduction

Have you ever wondered:

• How fast can my website grow?
• How long will it take to make good money on traffic?
• What are the most important factors for website traffic growth?
• How much should I spend on website advertising?

Over my next few posts I’ll develop a practical method for modeling website traffic that can answer all of those questions, and more!